Tuesday, January 25, 2011
I Suddenly Get the Social Networking Thing for Business
I had an epiphany on the whole social networking possibilities for business. I did not see the whole picture before. It was not that I was not working at it. I read books and articles online to try to integrate it. I played with my Face book, my blogs and Twitter and kept trying new things but it did not completely make sense to me. I just was not getting how it could all work to promote your business. And then I just got it. For some reason the knowledge clicked and now I can see how it can all work. It has amazing possibilities and now I see why everyone is talking about it. Not that it could be, by any means, considered a static entity or one that you can ever truly know. But I get the why and how in it's present form and it makes sense.
I also see why companies who leverage it hire people to monitor it. It can be intensely laborious to remain current all through the various channels that make up social networks. Blogging,comment monitoring, posting comments on other blogs, Face book presence and interactivity and Twitter presence alone can consume your time. Not that it isn't fun! It is lots of fun. But it can eat up the hours that you were planning to do other things. But really...what could be more important than free and almost free advertising for you business.
So some thoughts for anyone out there muddling through the possibilities but not seeing them. I recommend that you just keep on keeping on. Try things and if they work keep them and if they don't work, do something else. Keep doing things and more things. When I felt like I got it, it was like a cloud cover clearing and I could see forever. Nothing amazing happened to cause it. No single catalytic event. Just sudden clarity.